You may notice that we now have a new name and a new look. By simplifying our name to Cornwall Hospice, and by refreshing how we look and sound, we aim to break the stigmas around hospice care, widen our reach across Cornwall, and better reflect who we truly are — a charity rooted in compassion, hope and dignity.
Will the Hospice names be changed?
While our overall charity name will be simplified from Cornwall Hospice Care to Cornwall Hospice, our hospices will continue to be called Mount Edgcumbe Hospice and St. Julia’s Hospice. These names hold a strong emotional history in our communities, and we will not diminish that connection.
When will the name change happen?
We will officially become Cornwall Hospice on Thursday 22nd January 2026.
Why are we changing our name and logo?
Our brand identity is more than just a logo or colours; it shapes how we are recognised, understood, and spoken about in our communities.
As part of this process, we carried out research to better understand what people knew about us and what barriers might exist in accessing our support. While we were delighted to hear how deeply our care is valued, we learned that our current brand did not always reflect the warmth, compassion, and breadth of our services, and in some cases could feel dated. We also found that many people associated us more with our shops than with the care we provide.
We discovered that many people already simplified our name when speaking about us, so by becoming Cornwall Hospice and refreshing how we look and communicate, we aim to break stigma around hospice care, widen our reach across Cornwall, and better reflect who we truly are — a charity rooted in compassion, hope, and dignity.
Why are we making this change now?
As we celebrate our 45th anniversary, we reflected on our past and looked to ensure that we, as a charity, are equipped to continue supporting the people of Cornwall for the next 45 years and beyond.
How will the rebrand help the hospice?
Our work often sees us supporting people at some of the most difficult moments of their lives. Through this rebrand, our goal is to remove any potential barriers they may face. Research showed that while our care is highly valued, many people are unaware of the full range of services we offer. The rebrand helps communicate that we do much more than inpatient care, including therapies, community outreach, and support for families.
We want to ensure that everyone in Cornwall knows our services are for them. A clear and welcoming brand helps people feel comfortable seeking support, reduces stigma, and better reflects the full scope of what we do. It also provides us with materials that are more accessible and usable, helping us increase our profile across Cornwall.
I have a Direct Debit, lottery membership, or have left a gift in my Will. Do I need to do anything?
No. Our charity number and trading company number remain the same, so your support will continue as normal.
Will the services we offer be changing?
No. Our services will remain the same. The rebrand is designed to raise awareness of the full breadth of our services and to ensure that those who need us know we are here for them.
What will change for patients because of the rebrand?
While our charity name is now simplified, there will be no changes for patients or their loved ones. All services will continue, providing the same outstanding level of compassionate care.
What will change for volunteers because of the rebrand?
Staff and volunteers were among the first to be informed of the changes. Volunteers, alongside staff, were given prior notice and a first look at our new identity. There will be no changes for volunteers other than updated branded items, such as ID badges. Volunteers are central to everything we do, and we have taken great care to ensure this process is as smooth as possible.
Who designed the new logo?
To bring this vision to life and ensure it remains proudly Cornish, we worked alongside multi-award-winning, Cornwall-based branding agency Kingdom & Sparrow. Their understanding of place, purpose, and people helped us create a brand that feels open, human, and rooted in Cornwall, while staying true to our commitment to care and strong connection to local communities.
Who was involved in the process of the new branding?
The rebranding process was fully supported by our Board of Trustees and began with recognition and brand surveys to better understand the needs we had to address. We then held focus groups with staff from across the organisation to understand their perspectives on a new brand identity and how it could help us remain fit for the future. Staff input was central to creating a brand that reflects the whole organisation.
How much will the rebrand cost, and can the investment be justified?
The rebrand has been in planning for several years and is fully funded separately from care budgets. Kingdom & Sparrow created the overall concept at a heavily discounted rate, and the same applies to other companies supporting this change. Many physical assets, such as fading shop signage and event materials, already required renewal, so there are no additional costs. Where possible, leftover stock will be reused or recycled.
Investing in the rebrand allows us to continue evolving as a leading charity in Cornwall, increasing awareness, reducing barriers to access, and ensuring our brand reflects the warmth and compassion at the heart of our services. Since the merger of our hospices in 2006, we have not had a full rebrand, and our previous identity was described as dated and not fully capturing the spirit of the charity. This refresh modernises our look while emphasising our Cornish heritage.
What is going to change from 22nd January 2026?
From launch day, our brand identity and name will begin to be updated throughout the organisation. This includes main signage at both hospices and donation centres, shop signage, social media, website, letterheads, telephone welcome messages, email addresses, lanyards and badges, posters, vehicles, and more.
Will all the changes happen overnight?
While our brand identity will be updated from launch day, some changes will be phased to ensure efficiency and cost-effectiveness. Shop signage, for example, will be updated over the following months, without affecting opening hours.
Will branded items be thrown away?
No. We have been planning this change for several years and have carefully managed stock. Leftover materials will be reused or recycled wherever possible to avoid waste.
Why are you changing the website and email addresses from .co.uk to .org?
With our simplified name, the new domain, cornwallhospice.org, better reflects our identity as a charitable organisation and aligns with other UK hospices. This change also ensures consistency across all communications, creating a professional and unified brand presence. Emails sent to the old.co.uk address will automatically redirect to the new .org address.
What are the benefits of moving to .org?
It clearly identifies us as a non-profit and charitable organisation, strengthens trust and consistency across communications, and supports our modernised and joined-up brand presence.
