Welcome to Cornwall Hospice

Fit for the Future began as a refurbishment project, an ambitious plan to modernise our hospices and ensure they remain warm, dignified, and sustainable spaces for those who need them most.

As the project progressed, it did more than transform our buildings; it became a new promise to make sure that we, as a charity, are truly fit for the future and ready to serve the people of Cornwall not only for the next 45 years, but well beyond.

As part of this commitment, we carried out research to understand where barriers might exist in accessing our support. We learned that while our care is deeply valued, our brand was sometimes seen as a barrier, not fully reflecting the warmth, compassion, and breadth of what we do.

You may notice that we now have a new name and a new look. By simplifying our name to Cornwall Hospice, and by refreshing how we look and sound, we aim to break the stigmas around hospice care, widen our reach across Cornwall, and better reflect who we truly are — a charity rooted in compassion, hope and dignity.

“Fit for the Future is about ensuring that everyone across Cornwall feels able to access our care when they need it most. While how we look and speak has evolved, our purpose has not. Compassion, dignity and humanity remain at the heart of everything we do, and this work helps us carry those values forward for future generations.”
— Paul Brinsley, Chief Executive, Cornwall Hospice

To help bring this to life, we worked alongside local branding agency Kingdom & Sparrow, whose deep understanding of place, purpose, and people helped us shape a brand that feels open, human and proudly Cornish. Together, we ensured that our commitment to care, our values, and our connection to Cornwall shine through in every detail.

“Working with Cornwall Hospice has been a genuinely meaningful experience for our team. From the very beginning, there was a shared commitment to honesty, compassion and impact. This project wasn’t about creating something new for the sake of it, but about uncovering and amplifying what already makes Cornwall Hospice so special. It’s been a privilege to help shape a brand that truly reflects the warmth, dignity and care at the heart of the organisation.”

— Kingdom & Sparrow

Our work often begins at the most difficult moments in someone’s life. Within those moments, we see extraordinary strength, love and meaning, reminding us why we do what we do: to make every moment matter.